Step one: Start with a solid plan
The first step in effective marketing is developing a solid strategy and a detailed marketing plan.
Yet, we’ve seen too many businesses try their hands at marketing, without a solid strategy in place. Without a strategy, however, those companies are making investments in time, people and money that are not properly directed at achieving their goals. If you’re wasting time and money on something that’s not working, isn’t it time to find out?
Whether you’re looking for ways to increase awareness of your brand, drive loyalty or accelerate growth, our marketing plan and strategy development services will help you uncover new ideas, dig deep into your customers’ mindset, and develop a strong unique selling proposition. It doesn’t matter whether you’re in charge of marketing for a longstanding business or a startup; with focused guidance, your marketing efforts will simply sell more.
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Why Choose Us
- We have 20+ years experience across a broad range of marketing functions
- We specialize in partnering with small and medium-sized businesses
- We have experience with high growth, turnaround and startup companies
- We have a proven track record of transforming marketing from the ground up
- We are passionate about driving positive change that delivers real results
- We are committed to helping our clients succeed
- We believe in doing business with honesty, integrity and enthusiasm
What Our Clients & Colleagues Say
“Cindy Weidmann is a well-established marketing professional with very strong customer focus. She possesses a high energy level and consistently delivers on her commitments. She demonstrated in-depth knowledge of our North America customers’ needs and effectively translated those needs into well-defined marketing strategies and communication plans. She was instrumental in developing high-quality marketing plans, engaging with sales stakeholders, and enabling the sales force to enhance our value creation and service to our OEM and specifier customers. Cindy succeeded in achieving challenging results through others in a changing environment, which made her a much appreciated marketing professional and motivating colleague to work with.”
“Cindy Weidmann is an impressive strategist who insists that marketing programs be rooted in solid business objectives. Having worked with her on several programs targeting a variety of industries, I was impressed by her ability to understand the unique challenges of each industry and embrace innovative approaches to meet those challenges. She is also an effective leader who solicits and acts on feedback while motivating team members to exceed their own expectations.”