Customer Research

Find out what your customers want, and then bring it

When you know what’s important to your customers, it’s a whole lot easier to serve their needs. Our customer research services help you gain valuable insights from your customers, rooting out the factors that are most important when they make decisions, how well you meet their expectations, and how your competitors compare.

Using surveys and interviews that cover customer satisfaction, needs assessments, win/loss analysis, and brand and communication preferences, we’ll provide you with the valuable insights that can help you tailor your brand to your customers’ desires.

Take the guesswork out of your strategy.

Contact CFW Marketing Consultancy to learn how we can help you gain valuable insights about your customers and win more business.

Competitive Analysis

Assumptions are often wrong and can be costly in business. By analyzing your competitors, you can gain the insights that help you create business and marketing strategies that differentiate your brand and create a competitive advantage. With our support, you won’t miss the details that matter.

Marketing Audit

If you’re looking for ways to increase your ROI, a solid marketing audit is a very good place to start. With our marketing audit services, we’ll make an objective assessment of your marketing plan, traditional and digital campaigns, metrics, processes, and marketing technology platforms.

Marketing Plan & Strategy Development

The first step in effective marketing is developing a solid strategy and marketing plan. Our marketing plan and strategy development services will help you uncover new ideas, dig deep into your customers’ mindset, and develop a strong unique selling proposition.

Why Choose Us

We have 20+ years experience across a broad range of marketing functions
We specialize in partnering with small and medium-sized businesses
We have experience with high growth, turnaround and startup companies
We have a proven track record of transforming marketing from the ground up
We are passionate about driving positive change that delivers real results
We are committed to helping our clients succeed
We believe in doing business with honesty, integrity and enthusiasm

What Our Clients & Colleagues Say

“Cindy Weidmann is a very bright, talented and strategically focused marketing executive. A visionary and results-oriented leader, she understands B2B marketing at all levels and sets a high standard. Time and again, that standard has resulted in driving and achieving real results.

She is one of the most effective client partners I’ve had the opportunity to work with, empowering a collaborative team effort that results in innovative and ROI focused solutions. Cindy takes a very strategic view of business requirements while possessing an exceptional knowledge of the tactical issues, including complex web and interactive solutions. Her competencies are vast, communication style candid and fair, and in the 4 years we’ve worked together, I have seen how she has made her teams, including me, better professionally.”

Jim DeVuono, Business Development at GSA Business

“Cindy Weidmann is an impressive strategist who insists that marketing programs be rooted in solid business objectives. Having worked with her on several programs targeting a variety of industries, I was impressed by her ability to understand the unique challenges of each industry and embrace innovative approaches to meet those challenges. She is also an effective leader who solicits and acts on feedback while motivating team members to exceed their own expectations.”

Ron Loch, Principal at G&S Business Communications