Competitive Analysis

Addressing important questions about your competition

When you developed your marketing strategy, did you cover some important inquiries about your competition? If you didn’t, we’re here to make that right.

Find out more about your direct and indirect competitors, discover your competitive advantages and disadvantages, and get other crucial insights into who’s out there fighting for your customers. Our competitive analysis will cover positioning, products and services, brand image and marketing strategies, so you’re not missing out on the details that matter.

Ready to uncover the strategies you can use to beat your competition?

End the game of tug of war and win the competition for customers by differentiating your brand. Contact CFW Marketing Consultancy to get started.

Customer Research

When you know what’s important to your customers, it’s a whole lot easier to serve their needs. With our customer research services, you will gain the valuable insights needed to help empower your team, make more informed decisions and improve your business results.

Marketing Plan & Strategy Development

The first step in effective marketing is developing a solid strategy and marketing plan. Our marketing plan and strategy development services will help you uncover new ideas, dig deep into your customers’ mindset, and develop a strong unique selling proposition.

Strategic Project Support

We’ve helped you get your marketing plan in order but now you need some help with fast tracking implementation. Through our project-based support, we can be the extra hands on deck when you need them! With our decades of marketing experience, we’re well-positioned to help.

Why Choose Us

We have 20+ years experience across a broad range of marketing functions
We specialize in partnering with small and medium-sized businesses
We have experience with high growth, turnaround and startup companies
We have a proven track record of transforming marketing from the ground up
We are passionate about driving positive change that delivers real results
We are committed to helping our clients succeed
We believe in doing business with honesty, integrity and enthusiasm

What Our Clients & Colleagues Say

“Cindy Weidmann is an impressive strategist who insists that marketing programs be rooted in solid business objectives. Having worked with her on several programs targeting a variety of industries, I was impressed by her ability to understand the unique challenges of each industry and embrace innovative approaches to meet those challenges. She is also an effective leader who solicits and acts on feedback while motivating team members to exceed their own expectations.”

Ron Loch, Principal at G&S Business Communications

“I recently worked with a fast growing, medium-sized company on a sales and marketing consulting project. This client needed help with building a sales organization. As part of this project, the client was also intent on expanding their marketing team and engaged Cindy Weidmann to assess their marketing department, initiatives and processes. She also analyzed some of their key competitors and conducted a survey to gain insights from their customers. The depth and breadth of her work was impressive – to say the least.

I highly recommend Cindy to client companies that are searching for an objective, strategic and customer-focused analysis of their business.”

Angelo Savaiano, Vice President of Business Development at Savy Solutions